How to move brand metrics with strategic online partnerships. A best practice case study

Before deciding to travel the world for a while, one of the last things I worked on for the Commonwealth Bank, and one that I am most proud of, was develoing a strategic integrated online partnership with in order to deliver Radar lifestyle search, a world first in property search.

iab Australia have now published this as a best practice case study, with Neilson research results showing significant uplift in:
• Brand Awareness
• Brand Sentiment
• Brand Consideration
• Intention to Uptake Brand
• Brand Recommendation

Check out the full case study on the iab website

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Categories: Advertising, branding, Digital Marketing, Market Research, Marketing Strategy, Return on Marketing Investment

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.


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