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SSON Canapes

Developing your Content Strategy: A B2B Case Study

Another special guest post by Chris Gayner, Global Marketing Manager at the Shared Services & Outsourcing Network (SSON).

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How to move brand metrics with strategic online partnerships. A best practice case study

Before deciding to travel the world for a while, one of the last things I worked on for the Commonwealth Bank was develoing a strategic integrated online partnership with Domain.com.au in order to deliver Radar lifestyle search, a world first in property search.

iab Australia have now published this as a best practice case study, with Neilson research results showing significant uplift across all brand metrics.

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Don’t know what you don’t know? Try the Big 5 Learnings Method

When you work for a large organisation, you often find that the left hand doesn’t know what the right hand doing, or has already done. In other words, you don’t know what you don’t know. Recently I developed a simple research method that dramatically increased my background knowledge going into the strategy planning phase of the year.

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