Tag Archives: Social Media Marketing
L&A Social - Boardroom

Do you wake up everyday wanting to going to work? L&A Social sure do.

Exclusive Interview with Gina Lednyak, founder of Lednyak Social.

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My Influence Matrix


As part of a project I am currently working on I have started using Klout, a social media influence scoring tool to help find these key influencers, and it has proved invaluable.

I recently interviewed Klout’s Influence Marketing Manager Megan to share the thinking behind this tool with the Maloney on Marketing family. Enjoy!

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Jump Tours

Jump Tours Tasmania

When Greg Price, one of my best mates from Sydney, quit a lucrative investment banking career to start a backpacker tour business in his home state of Tasmania, I thought he was crazy.

But by following his dreams, in just a few years Greg has built Jump Tours into one of the leading backpacker tour brands in Australia, evidenced by being named as a finalist in the 2009 Golden Backpack Awards.

So I I thought it was time to ask Greg to step out from behind the drivers seat and share with us how he has built the Jump Tours brand.

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Special Guest Post! Developing your Content Strategy: A B2B Perspective.

Chris Gayner is the Global Marketing Manager at the Shared Services & Outsourcing Network (SSON) based in London, UK. He is also a good mate of mine and a thought leader in the B2B social media space, so I asked him to share some of his knowledge with the Maloney on Marketing community. Enjoy!

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