Exclusive Interview with Gina Lednyak, founder of Lednyak Social.

As part of a project I am currently working on I have started using Klout, a social media influence scoring tool to help find these key influencers, and it has proved invaluable.

I recently interviewed Klout’s Influence Marketing Manager Megan to share the thinking behind this tool with the Maloney on Marketing family. Enjoy!

When Greg Price, one of my best mates from Sydney, quit a lucrative investment banking career to start a backpacker tour business in his home state of Tasmania, I thought he was crazy.

But by following his dreams, in just a few years Greg has built Jump Tours into one of the leading backpacker tour brands in Australia, evidenced by being named as a finalist in the 2009 Golden Backpack Awards.

So I I thought it was time to ask Greg to step out from behind the drivers seat and share with us how he has built the Jump Tours brand.

Chris Gayner is the Global Marketing Manager at the Shared Services & Outsourcing Network (SSON) based in London, UK. He is also a good mate of mine and a thought leader in the B2B social media space, so I asked him to share some of his knowledge with the Maloney on Marketing community. Enjoy!