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Tag Archives: Advertising
The Bohemians - Chris Christofi, Brett Dawson and Peter Leaver

Meet the Bohemians set to shake up agency land

A few weeks ago I was reading through the daily marketing industry updates, and I nearly fell off my chair when I read that Brett Dawson, Chris Christofi and Peter Leaver had left Ikon and Commonwealth Bank respectively, to form a new agency named Bohemia.

Having personally done a bunch of award-winning work with Chris and Peter in my time at Commonwealth Bank, I just had to meet up with the Bohemians to see what they were up to.

And they certainly didn’t disappoint. Here they share the Bohemia story in another Innovate or Die exclusive.

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JWT Logo

A Day in the Life of an Advertising Graduate at JWT – An Interview with Sophie Richards

For the last 2 months since returning to Sydney, I have been working in the marketing team at HSBC Australia. As part of the role I a get to work very closely with JWT, an agency that I have been quite impressed by, in particular their account management team.

The Account Co-ordinator on the team is Sophie Richards, a bright, bubbly, and very switched-on young advertiser.

Only having joined JWT straight from university 2 months ago, I thought I would ask her how she has found the experience so far.

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Weeds Logo

Is the University of New England targeting potheads in their latest TV campaign?

Today I noticed the new University of New England TV commercial for its Distance Education program. Nice ad, good insight, well produced.

Only problem is, the music used in the TV ad is “Little Boxes”, famously known as the intro music for the award-winning Showtime series “Weeds”, a black comedy that revolves around a mother who who turns to selling marijuana to support her family after her husband unexpectedly dies.

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Oreo Advertising on Milk Container

Your product is not an island. A lesson in leveraging complimentary products from Oreo…Got Milk?

As marketers, when we are focused on our product we often put the blinders on and forget about how our customers actually consume our product, with other complimentary products.

On a recent trip to the supermarket I picked up this jug of milk to find an Oreo’s ad on the side, reminding me of probably the best example of complimentary product advertising there is.

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