We did it! Well technically I didn’t, but my colleagues have managed to incorporate Augmented Reality into their latest youth campaign.
Pi is a club for Commonwealth Bank customers aged 14 – 17. It gives customers heaps of info to put them ahead with their finances, along with easy control of their money. Plus there are competitions and special offers available only to them, just for being a Commonwealth Bank customer.
In the latest campaign titled “Create your own cool”, Pi customers have the chance to design and win their own pair of Dunlop Volleys.
If they’re one of the grand prize winners, they’ll actually have their customised pair of Volleys made courtesy of Dunlop, and $500 deposited in their account.
But by far my favourite part of the campaign is that after they have designed their Volleys, customers can view their shoes in 3D with an Augmented Reality tool.
Very cool.
Well done JD, Bec, Louise and the team at BMF!
More on Augmented Reality
Top 10 ways to use Augmented Reality in your marketing strategy
5 more ways Augmented Reality will change the marketing landscape
Really cool idea, way to go CBA. Who knew you could be that hip? I love my classic green Dunlops
Great to see Augmented Reality being adopted by Aussies. The surface has barely been scratched though in amusing, practical and informative AR uses. Stand back, and for 24 hours walk through life and see what could be enhanced with digital information overlayed. In the meantime test your kicking http://www.hsbcjersey23.com.au 🙂
Have seen similar app launched by Livespot. http://www.youtube.com/watch?v=v7ebjQ0MhZM
How bout also thanking the actual dev/design crew that did the work… hmmm let me name just a few…
Martin Holley for the AR in flash
Ed Stuckey for the flash front..
Marty Loftberg as designer (the guy holding the shoe in the pic above)
.NET Back End Dev Egli Becerra
Tech Lead Daniel Christos….
Great work guys 🙂
Good work guys