This may be a sweeping generalization, but most marketers and agency people I meet do not understand Return on Marketing Investment. It is the biggest reason marketing is not taken seriously by senior management. Return on Marketing Investment should be your key online metric

The second secret to improve your online Return on Marketing Investment is: Reduce the number of blocks you make your customer walk…

Over the years I have tested countless methods of increasing online Return On Marketing Investment (ROMI). Here is the first of a series that have proved to be the most effective: Don’t do the hokey pokey…