Tag Archives: ROMI

Make Return On Marketing Investment (ROMI) your key digital metric

This may be a sweeping generalization, but most marketers and agency people I meet do not understand Return on Marketing Investment. It is the biggest reason marketing is not taken seriously by senior management. Return on Marketing Investment should be your key online metric

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The secrets of online Return On Marketing Investment 1.0 – Don’t do the hokey pokey!

Over the years I have tested countless methods of increasing online Return On Marketing Investment (ROMI). Here is the first of a series that have proved to be the most effective: Don’t do the hokey pokey…

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