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About

It is a very simple equation in business, if you don’t innovate, in the long term you will die.

Unfortunately the process of developing an innovation, and making it a success in the market, is nowhere near as simple.

To navigate this complex process takes a special kind of person.

They are not fond of the status quo, and are willing to put themselves 100% behind a concept that is never guaranteed to take off.

INNOVATE OR DIE is dedicated to those people.

It aims to inspire future innovators by offering insights into innovative brands from the people who are building them.

Who am I?

I’m Chris Maloney and I am a marketing, digital and innovation specialist, speaker and blogger based in Sydney, Australia.

I am currently employed as the Head of Digital for Moët Hennessy Australia (LVMH), – home to the world’s finest Champagne, wine and spirits brands including Moët & Chandon, Veuve Clicquot, Ruinart,  Krug, Dom Perignon, Cape Mentelle, Cloudy Bay, Belvedere, Ardberg, Glenmorangie, Hennessy and more.

Visit my Linked In profile.

Qualifications

Awards

Industry Involvement

Speaking

  • Tasmanian Tourism Conference 2017 – Innovators & Entrepreneurs – Launceston 12 May 2016
  • Online Retailer Conference Australia 2014 – The Road to Responsive – Hordern Pavilion – 22 July 2014
  • Customer Show Australia 2014 – E-Commerce Panel – Melbourne Convention Centre – 14 May 2014
  • Young Bloods NSW Innovate Don’t Wait – The 16% Rule – MediaBrands Surry Hills – 25 March 2014
  • Customer Show Australia 2011 – The 16% rule – Analysing customer behaviour to accelerate diffusion of innovation using scarcity and social proof – Marriot Sydney
  • ADMA Forum 2011 – The 16% rule – Analysing customer behaviour to accelerate diffusion of innovation using scarcity and social proof – Sydney Convention and Exhibition Centre 18 August 2011
  • ADMA Multi-Channel Acquisition Council Keynote – Optus Auditorium, Sydney, NSW 13 July 2009
  • ADMA Multi-Channel Acquisition Council Keynote – Telstra Auditorium, Sydney, NSW 18 June 2009
  • ADMA Multi-Channel Acquisition Council Keynote – Michael Page, Sydney, NSW 4 June 2009
  • ADMA WA State Luncheon Keynote w/ Dylan Taylor – Parmelia Hilton Perth, WA 29 May 2009

Other Interests

I am also passionate about fitness and formerly ran my own personal training business. In November 2010 I published an eBook titled Fitness Tips for Desk Jockeys available to download at Smashwords.

2009 Macquarie University Alumni Awards

Alongside professors, doctors and Australian sporting icons, I was humbled to accept a Macquarie University Alumni Award for Distinguised Service to the Marketing Industry. Thanks for igniting the passion Club Mac!

Accepting the 2009 Distinguished Service to the Marketing Industry Award

Accepting the 2009 Distinguished Service to the Marketing Industry Award

Posing with fellow Alumni Award winner Liz Ellis (former captain of Australian Netball team)

Posing with fellow Alumni Award winner Liz Ellis (former captain of Australian Netball team)

2009 IAB Awards Night

In 2008, working with our panel of agencies we developed the first digital marketing strategy for Commonwealth Bank Home Loans. Just 12 months later with New Dialogue we took out the 2009 IAB Award for Direct Response and Lead Generation. Here are the photos of accepting the award with Ellie Rogers, Digital Director, New Dialogue.

2009 IAB Award Direct Response and Lead Generation Finalist

2009 IAB Award Direct Reponse and Lead Generation Winners

2009 IAB Award Direct Reponse and Lead Generation Winners

2009 IAB Award Direct Response and Lead Generation - Beauty and the Beast

2009 IAB Award Direct Response and Lead Generation – Beauty and the Beast

2009 Australia Post Priority Magazine ‘In The Driving Seat’ Article

Richard Whitbread photo shoot for a recent Australia Post Priority Magazine ‘In The Driving Seat’ Article.

Chris Maloney ADMA Young Direct Marketer of the Year Standing Inside

Chris Maloney – ADMA Australian Young Direct Marketer of the Year

Chris Maloney Australia Post Priority Magazine Photo Shoot

Chris Maloney Australia Post Priority Magazine Photo Shoot

2009 UTS Masters Graduation

After 3 years of late nights and weekend work, in March 2009 I graduated from University of Technology Sydney with a Masters of Business in International Marketing.

Masters of Business in International Marketing

Masters of Business in International Marketing

2008 ADMA Awards Night

It was an incredible vote of confidence that the 2008 ADMA Young Direct Marketer of the Year was from Commonwealth Bank, and the Direct Marketer of the Year was Dylan Taylor from Commonwealth Bank’s direct agency, BMF.

2008 ADMA Direct Marketers of the Year

2008 ADMA Direct Marketers of the Year

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