About

It is a very simple equation in business, if you don’t innovate, in the long term you will die.

Unfortunately the process of developing an innovation, and making it a success in the market, is nowhere near as simple.

To navigate this complex process takes a special kind of person.

They are not fond of the status quo, and are willing to put themselves 100% behind a concept that is never guaranteed to take off.

INNOVATE OR DIE was dedicated to those people

I have now retired this blog but will continue to make some of the most popular theories and posts available for reference material

Who am I?

I’m Chris Maloney and I am a marketing, digital and innovation leader from Sydney, Australia and currently based in Singapore with Moet Hennessy.

Visit my Linked In profile.