The Australian Direct Marketing Association has now released the white paper that I wrote last year “The line doesn’t exist. An overview of how above-the-line media are becoming direct”
Going through my backlog of emails this week, I came across one of the best email headlines I have ever read: Win Beer for a Year.
For an Australian bloke that offer is like waving a red flag at a bull. So I charged to open it…
You just know that anything pitched as the global event for integrated marketing is going to be as huge as American meal portion sizes. And DMA 09 in sunny San Diego sure didn’t disappoint, with 6 days of world class keynotes, thought leadership sessions and best practice case studies, alongside the world’s biggest marketing exhibition.