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Tag Archives: Diffusion of Innovation
iinet must be doing something right

iiNet Uses Social Proof to Drive Sales by Claiming to be No.2

When I first saw the new iinet campaign where they claim to be the new No.2 in DSL Broadband, I quickly knew I had to write a blog post about how similar this campaign is to the great Avis “we’re no.2 so we try harder” campaign from the 1960s.

Fortunately, my friends over at Marketing Magazine have already covered this angle which frees me up to look a bit deeper into why this strategy will work for iiNet.

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Apple iPad

Toddlers are accelerating the Apple iPad diffusion of innovation

Demonstrating ease of use is critical in accelerating diffusion of innovation. The hottest innovation at the moment is of course the Apple iPad, and fortunately for Apple, its Innovator customers are demonstrating how easy the iPad is to use for them, by giving it to their toddlers, filming the results and loading it to YouTube.

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Maloney on Marketing Birthday Cake

The 5 most popular posts on Maloney on Marketing

Maloney on Marketing is celebrating its first birthday today!

Digging through the website stats, from the 60 posts I have done so far there are some posts that have stood out from the rest in terms of popularity.

So to make sure you haven’t missed them, here are links to the 5 most popular posts to date on Maloney on Marketing.

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Why iPhone adoption will be faster in Australia than the US

Diffusion of Innovation was one of my favourite research topics while studying my Masters of Business in International Marketing. This free white paper introduces the ‘Newton Ball Diffusion Acceleration Effect’ and discusses its influence of the current global innovation phenomenon, the Apple iPhone.

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