Advertisements

3 Ways Fashion Brands Are Using Augmented Reality

Augmented Reality is one of the hottest topics in marketing today and there is no sign of the buzz subsiding.

Always on the cutting edge, fashion brands have been quick to jump on the bandwagon.

Here are 3 examples:

1. Adidas Originals AR Game Pack

In January 2010, Adidas released this awesome teaser about the first sneakers with an Augmented Reality experience built in.

Now that the sneakers are available, all that the customer has to do is hold up the sneaker to a webcam and they can unlock the Adidas Neighborhood.

Adidas Augmented Reality Pack

Adidas Augmented Reality Pack

Adidas plans to introduce three augmented reality games into the virtual neighborhood, including a skateboard game, where the sneaker acts as the controller to navigate the virtual city’s alleys, a Star Wars-like game with the sneaker and a music-based game.

Obviously this is a bit of a gimmick (like most Augmented Reality to date), but it will be interesting to see if moves more shoes for Adidas.

Note: Maloney on Marketing readers would know these are not the first sneakers with Augmented Reality. Dunlop did it with Commonwealth Bank in 2009.

2. T-Post Rock Paper Scissors Game

T-Post is already cutting edge, known as the world’s first wearable magazine, where every 6 weeks subscribers receive a new T-Shirt in the mail with a news story interpreted by a different designer.

Now T-Post have developed an Augmented Reality T-Shirt that features the ever popular Rock, Paper, Scissors game.

3. Brights & Strips World’s First Augmented Reality Kids’ Clothing

Why should adults have all the Augmented Reality fun?

Now Brights & Stripes have come out with the Magic Tee, a range of kids clothing that is interactive.

Kids will LOVE this, and it is probably the biggest market for Augmented Reality yet.

Update! Jade Jagger For Indiska features augmented reality dressing room

For more on Augmented Reality

Check out my previous posts to learn more about this cutting edge technology and how marketers are using it in their marketing strategies.

Top 10 ways to use Augmented Reality in your marketing strategy

5 more ways Augmented Reality will change the marketing landscape

Is the next big thing in business cards augmented reality?

Commonwealth Bank enters the world of Augmented Reality

Subscribe to Maloney on Marketing via Email

Subscribe va Email

Subscribe to Maloney on Marketing via RSS

Subscribe via RSS

Like this article?

Please make a donation to help keep this site ad-free.

Advertisements

Tags: , , , , , , , , ,

Categories: Advertising, Augmented Reality, Digital Marketing, International Marketing, Marketing Strategy, Multi Channel Marketing, Product Marketing

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

Follow

Follow Innovate or Die to be notified of innovator news and interviews

6 Comments on “3 Ways Fashion Brands Are Using Augmented Reality”

  1. April 20, 2010 at 9:59 pm #

    This just blows my mind! I cannot believe the rate of technological expansion. It truly does pose the question…”just what will they think of next?”.

    What a wave this will create for so many industries to now decide if to jump on board this amazing means of promotion.

Trackbacks/Pingbacks

  1. Top 10 ways to use Augmented Reality in your marketing strategy « Maloney on Marketing - April 26, 2010

    […] 3 Ways Fashion Brands Are Using Augmented Reality Possibly related posts: (automatically generated)3 Ways Fashion Brands Are Using Augmented Reality5 more ways Augmented Reality will change the marketing landscapeThe 5 most popular posts on Maloney on Marketing Tagged: Augmented Reality, Augmented Reality Advertising, Augmented Reality Marketing, digital instruction manuals, future of brochures, future of instruction manuals, future of point of sale, G1 Android phone, In store augmented reality, integrating offline and online, Marketing Strategy, Microsoft Surface, Minorty Report, MITs Sixth Sense, Mobile Augmented Reality, point of sale augmented reality, Priority Mail Simulator, Schematic multi-touch wall, Sekai Camera, trying hairstyles online, trying on clothes online, Wikitude AR Travel Guide Posted in: Advertising, Augmented Reality, Digital Marketing, Marketing Strategy, Multi Channel Marketing ← The new strategic marketing battleground: Corporate Social Responsibility Sometimes you see a campaign and think “this will win every award it enters” → 9 Responses → “Top 10 ways to use Augmented Reality in your marketing strategy&#8221 […]

  2. 5 more ways Augmented Reality will change the marketing landscape « Maloney on Marketing - April 26, 2010

    […] 3 Ways Fashion Brands Are Using Augmented Reality Possibly related posts: (automatically generated)Augmented Reality at homeWill Augmented Reality change the way weAugmented Reality Tagged: Acrossair iphone, Android Augmented Reality Applications, Augmented Reality, Augmented Reality Advertising, Augmented Reality Marketing, Google Android phones, Google SkyMap Android Application, Mobile Augmented Reality, Nokia Point and Find, NRU application, TAT Augmented Reality ID application, Twitter Posted in: Advertising, Augmented Reality, Consumer Trends, Digital Marketing, Marketing Strategy, Multi Channel Marketing ← Sometimes you see a campaign and think “this will win every award it enters” Make Return On Marketing Investment (ROMI) your key digital metric → 2 Responses → “5 more ways Augmented Reality will change the marketing landscape&#8221 2 Trackbacks For This Post […]

  3. Is the next big thing in business cards augmented reality? « Maloney on Marketing - April 26, 2010

    […] 3 Ways Fashion Brands Are Using Augmented Reality Possibly related posts: (automatically generated)Commonwealth Bank enters the world of Augmented Reality3 Ways Fashion Brands Are Using Augmented Reality5 more ways Augmented Reality will change the marketing landscape Tagged: Augmented Reality, Augmented Reality Business Cards, Best business card ever, James Alliban Posted in: Augmented Reality, Digital Marketing, Marketing Strategy ← How to make your whites whiter and your sales brighter – A Napisan case study Crowd sourcing concept feedback. Creatives will either love it or hate it. → 3 Responses → “Is the next big thing in business cards augmented reality?&#8221 3 Trackbacks For This Post […]

  4. Commonwealth Bank enters the world of Augmented Reality « Maloney on Marketing - April 26, 2010

    […] 3 Ways Fashion Brands Are Using Augmented Reality Tagged: Augmented Reality, BMF, Commonwealth Bank Augmented Reality, Create your own cool, Design your own Dunlop Volleys, Dunlop Volleys, Youth Marketing Posted in: Advertising, Augmented Reality, Digital Marketing, Marketing Strategy ← Introducing Video-in-Print, the future of magazine advertising. I’m thinking of a four letter word and it’s not Bing → 7 Responses → “Commonwealth Bank enters the world of Augmented Reality&#8221 […]

  5. See how a new watch would look on without leaving the couch « Maloney on Marketing - September 23, 2010

    […] the past I have blogged about how you can try out tattoos digitally, and how fashion brands are using Augmented Reality to let you try out […]

%d bloggers like this: