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Tag Archives: International Marketing
Young Lovers - Lovers T-Shirt

Young Lovers

Luke Nuto, a former Art Director at the globally acclaimed Glue Society, has been designing and selling T-shirts for over 10 years. In particular his current label, Young Lovers, is growing from strength to strength primarily through the online channel.

As my current travel buddy through South America, I thought it was time to convince Luke to put the Campari and Sprite down and share with us what he has learnt about building a clothing label.

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Imitation is the sincerest form of plagiarism

When you are travelling through developing countries, you quickly discover that copyright doesnt really mean much.

Here is a collection of some copyright infringements I found in Peru.

If you were managing one of these brands, do you think it would be worth your while to stop these infringements?

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CockPit Diapers

Can you think of a worse brand name for diapers?

Branding in another language is a fine art. There are so many examples of it going wrong. But a lot of the time it is not the translation that is the issue, instead a lack of understanding the local slang. Which is why the brand name for these diapers I saw in a favela in Brazil is so damn funny…

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No idea is a new idea…the 2.0 naming disaster continues worldwide

After the backlash that Vegemite’s iSnack 2.0 disaster caused, I thought it would be the last I would see of the whole 2.0 naming phenomenon for food products. However I was wrong, as in Brazil I woke for breakfast to find a can of Nescau 2.0, a powdered chocolate drink by Nescafe, sitting on the table in front of me…

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