Tag Archives: Above The Line

The future of direct marketing: The line does not exist

For as long as anyone cares to remember, the marketing industry has been divided by lines, namely: above the line; below the line; and more recently online.

But as technology continues to advance, those mediums that we had once accepted as mass, or above the line, are changing, and fast.

Basically, all forms of media are becoming direct and the line doesn’t exist any more…

Continue Reading