Every year around 18 million people, equivalent to the population of Australia, migrate from rural to urban areas in China. This free white paper looks into the trend, and what it means for business moving forward.

This free white paper looks in detail at the group that is at the forefront of the Chinese consumption revolution and predicted to be the most powerful consumer group in the world within the next 15-20 years, ‘Chinese yuppies’ or as they are affectionately known, ‘Chuppies’.