Augmented Reality is one of the hottest topics in marketing today and there is no sign of the buzz subsiding.

Always on the cutting edge, fashion brands have been quick to jump on the bandwagon.

Here are 3 examples featuring Adidas, T-Post and Brights & Stripes.

My recent post on what Augmented Reality means for marketers has been by far my most popular post to date. It is clear that there is a lack of sites bringing all these case studies into one place, so here are five more examples I have found of what is here now in this space, and what is to come.

Recently I have discovered Augmented Reality, which will eventually make Minority Report type technology a reality. Augmented Reality (AR) basically blurs the line between the real and the virtual world. Using Augmented Reality in a marketing campaign has been on my wish list for a while, but like social media, it is not something you should just do because it is the cool thing So until I have a business objective where I need to use it, here are 10 ways companies are currently using Augmented Reality as part of their marketing strategy.