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Tag Archives: Social Media

Want to do what you love? Then DontTellSummer

Exclusive Interview with Olivia O’Connor, founder of DontTellSummer.

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L&A Social - Boardroom

Do you wake up everyday wanting to going to work? L&A Social sure do.

Exclusive Interview with Gina Lednyak, founder of Lednyak Social.

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My Influence Matrix

Klout

As part of a project I am currently working on I have started using Klout, a social media influence scoring tool to help find these key influencers, and it has proved invaluable.

I recently interviewed Klout’s Influence Marketing Manager Megan to share the thinking behind this tool with the Maloney on Marketing family. Enjoy!

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Social Whispers Buzz

Social Whispers

The importance of word of mouth, and increasingly word of mouse, cannot be underestimated when it comes to launching a new product.

As I outlined in my post on the 16% Rule, the secret to accelerating diffusion of innovation, innovators and early adopters must engage in word of mouth before the majority will follow.

An exciting new free service called Social Whispers helps brands to achieve this very goal, by swapping their product or content for mentions across social networks like Twitter and Facebook.

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