Chris Gayner is the Global Marketing Manager at the Shared Services & Outsourcing Network (SSON) based in London, UK. He is also a good mate of mine and a thought leader in the B2B social media space, so I asked him to share some of his knowledge with the Maloney on Marketing community. Enjoy!

You just know that anything pitched as the global event for integrated marketing is going to be as huge as American meal portion sizes. And DMA 09 in sunny San Diego sure didn’t disappoint, with 6 days of world class keynotes, thought leadership sessions and best practice case studies, alongside the world’s biggest marketing exhibition.