Advertisements
Tag Archives: Google
Google Chrome Outdoor Advertising

Google Chrome Reaches the Tipping Point of Diffusion of Innovation

I am currently researching examples of my 16% diffusion of innovation rule in action for an upcoming article in Marketing Magazine.

With this in mind, yesterday I noticed Google had started outdoor advertising in Sydney for its Chrome browser, which has now been available for over 18 months.

Continue Reading
Google's Targeted Advertising Service

Let’s hope Google never introduce this targeted advertising service

The Onion is one of my favourite news websites. Yes, I know it is satirical, but sometimes it is scarily close to the truth.

Like this video on a potential new service from Google, where targeted ads are whispered directly into users ears.

Continue Reading

Bailing out the motor industry: What would Google do?

When you are stuck with a marketing problem, one of the best ways to “think outside the box”, is to put yourself in a different box altogether.

To do this, a method I find useful is to ask yourself “if the best marketers in the world had the same problem, how would they approach it?”

Continue Reading