The Australian Direct Marketing Association has now released the white paper that I wrote last year “The line doesn’t exist. An overview of how above-the-line media are becoming direct”

Despite the doom and gloom about the global economy, Baby Boomers are bucking the trend. This free white paper looks at the underlying factors driving the emerging Baby Boomer consumer trends of Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance). It also looks as how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement.

Every year around 18 million people, equivalent to the population of Australia, migrate from rural to urban areas in China. This free white paper looks into the trend, and what it means for business moving forward.