The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
Download the slides from Chris Maloney’s popular presentation on The 16% Rule as seen at ADMA Forum 2011 and The Customer Show, Sydney.
Tag Archives: Marketing
Lessons from Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.
The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
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Lessons from Made to Stick: Why Some Ideas Survive and Others Die
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The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
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- Suntico The silent majority and the next battleground for cloud accounting software: […] for very small businesses (less than 10 employees). In the strict definition of achieving 16% adoption, cloud accounting has…
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Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
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Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
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Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
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Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
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Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
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Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
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Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop: [...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]
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Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
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INNOVATE OR DIE 