Guerrilla marketing has always been a passion of mine. There is nothing like sticking it to your competition when they are least expecting it. Travelling through Brazil I came across a great example of guerilla marketing in action when I ordered a beer at a local restaurant.
Recently I have discovered Augmented Reality, which will eventually make Minority Report type technology a reality. Augmented Reality (AR) basically blurs the line between the real and the virtual world. Using Augmented Reality in a marketing campaign has been on my wish list for a while, but like social media, it is not something you should just do because it is the cool thing So until I have a business objective where I need to use it, here are 10 ways companies are currently using Augmented Reality as part of their marketing strategy.
Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing. This free white paper looks at how multi-nationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
If a tree falls in the forest, and no-one is around to hear it…the tree needs a better marketing strategy.