Lessons from Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.
The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.