So as a small token of my appreciation of Steve Jobs’, I have decided to make my eBook on iPhone adoption free for Innovate or Die followers. Download it here today.

Today a special guest post on the Paradox of Consumer Choice by Tara Miller, a recent psychology degree graduate and writer over at psychologydegree.net

I received an email from Apple today, announcing the release of their iPhone 4. Unfortunately they dont tell me why I should buy it.

When you are stuck with a marketing problem, one of the best ways to “think outside the box”, is to put yourself in a different box altogether.

To do this, a method I find useful is to ask yourself “if the best marketers in the world had the same problem, how would they approach it?”