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Corporate Social Responsibility: The new strategic marketing battleground

Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing.

This Maloney on Marketing eBook titled Corporate Social Responsibility: The new strategic marketing battleground looks at how multi-nationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

 

Corporate Social Responsibility eBook

Corporate Social Responsibility eBook

 

The eBook covers:

  • What Corporate Social Responsibility (CSR) is
  • Why businesses should engage in Corporate Social Responsibility
  • What businesses should be aware of when engaging in Corporate Social Responsibility
  • How multi-nationals companies are integrating Corporate Social Responsibility into their marketing strategies

Corporate Social Responsibility: The new strategic marketing battleground eBook is available to sample and buy for only $0.99 at Smashwords. Download your copy today!

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Categories: Corporate Social Responsibility, International Marketing, Marketing Strategy, White Papers

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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4 Comments on “Corporate Social Responsibility: The new strategic marketing battleground”

  1. October 18, 2009 at 6:09 am #

    I wonder if JPMorgan and Goldman paying out such bonuses and still earning from risky trades aren’t a counterexample to CSR in practice. That is, wealth firms can afford to ignore the complaints.

  2. March 10, 2010 at 1:21 am #

    Thanks for sharing your insights on CSR. It not only just morally good to make the world around you better but also becoming more and more important in regards to a company’s PR and future business. There are good longterm business benefits as a result of CSR practices. I actually ran across this post that talks about it a bit from a socially responsible organization http://bit.ly/76LWm

  3. May 30, 2011 at 5:54 pm #

    I believe, for most cases, CSR is a PR stunt.
    I wrote about this on my blog today.

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