Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing.
This Maloney on Marketing eBook titled Corporate Social Responsibility: The new strategic marketing battleground looks at how multi-nationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
Corporate Social Responsibility eBook
The eBook covers:
- What Corporate Social Responsibility (CSR) is
- Why businesses should engage in Corporate Social Responsibility
- What businesses should be aware of when engaging in Corporate Social Responsibility
- How multi-nationals companies are integrating Corporate Social Responsibility into their marketing strategies
Corporate Social Responsibility: The new strategic marketing battleground eBook is available to sample and buy for only $0.99 at Smashwords. Download your copy today!
Advertisements
I wonder if JPMorgan and Goldman paying out such bonuses and still earning from risky trades aren’t a counterexample to CSR in practice. That is, wealth firms can afford to ignore the complaints.
Thanks for sharing your insights on CSR. It not only just morally good to make the world around you better but also becoming more and more important in regards to a company’s PR and future business. There are good longterm business benefits as a result of CSR practices. I actually ran across this post that talks about it a bit from a socially responsible organization http://bit.ly/76LWm
I believe, for most cases, CSR is a PR stunt.
I wrote about this on my blog today.