Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing.
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I wonder if JPMorgan and Goldman paying out such bonuses and still earning from risky trades aren’t a counterexample to CSR in practice. That is, wealth firms can afford to ignore the complaints.
Thanks for sharing your insights on CSR. It not only just morally good to make the world around you better but also becoming more and more important in regards to a company’s PR and future business. There are good longterm business benefits as a result of CSR practices. I actually ran across this post that talks about it a bit from a socially responsible organization http://bit.ly/76LWm
I believe, for most cases, CSR is a PR stunt.
I wrote about this on my blog today.