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The Line Doesn't Exist White Paper

My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist

The Australian Direct Marketing Association has now released the white paper that I wrote last year “The line doesn’t exist. An overview of how above-the-line media are becoming direct”

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Corporate Social Responsibility - The New Strategic Marketing Battleground eBook

Corporate Social Responsibility: The new strategic marketing battleground

Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing. This free white paper looks at how multi-nationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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Emerging Baby Boomer Trends eBook

Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)

Despite the doom and gloom about the global economy, Baby Boomers are bucking the trend. This free white paper looks at the underlying factors driving the emerging Baby Boomer consumer trends of Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance). It also looks as how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement.

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A trend bigger than Twitter: What rural to urban migration in China means for business

Every year around 18 million people, equivalent to the population of Australia, migrate from rural to urban areas in China. This free white paper looks into the trend, and what it means for business moving forward.

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