Leaving the environmental issues to the side for a second, for BP it is disasters such as these that truly test the capabilities of their Marketing and Communications teams. It turns out they are not working together as well as one would hope.
Earlier this year I had the privilege of hiking the Inca Trail to Machu Picchu in Peru.
The experience was all booked online through Chimu Adventures, who are regarded as Australia’s leading travel company to South America.
I recently asked Greg Carter, one of the founders of Chimu Adventures, to tell us what sets them apart from their competition.
Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing. This free white paper looks at how multi-nationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.