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Want to do what you love? Then DontTellSummer

Exclusive Interview with Olivia O’Connor, founder of DontTellSummer.

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Style by Fiction Briefcase

Looking to Make a Statement? Introducing Style by Fiction

Exclusive interview with Rob O’Reilly, founder of online fashion business Style by Fiction.

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The 16 Rule: Accelerating Diffusion of Innovation

The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)

Download the slides from Chris Maloney’s popular presentation on The 16% Rule as seen at ADMA Forum 2011 and The Customer Show, Sydney.

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iinet must be doing something right

iiNet Uses Social Proof to Drive Sales by Claiming to be No.2

When I first saw the new iinet campaign where they claim to be the new No.2 in DSL Broadband, I quickly knew I had to write a blog post about how similar this campaign is to the great Avis “we’re no.2 so we try harder” campaign from the 1960s.

Fortunately, my friends over at Marketing Magazine have already covered this angle which frees me up to look a bit deeper into why this strategy will work for iiNet.

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