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The Paradox of Choice Reduces in Toothpastes

Overcoming the Paradox of Consumer Choice

Today a special guest post on the Paradox of Consumer Choice by Tara Miller, a recent psychology degree graduate and writer over at

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Google Chrome Outdoor Advertising

Google Chrome Reaches the Tipping Point of Diffusion of Innovation

I am currently researching examples of my 16% diffusion of innovation rule in action for an upcoming article in Marketing Magazine.

With this in mind, yesterday I noticed Google had started outdoor advertising in Sydney for its Chrome browser, which has now been available for over 18 months.

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Young Lovers Like Competition

Win Free Designer T-Shirts With Social Shopping

Here are 2 examples of social shopping in action from clothing labels

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Oprah at Australian Opera House

Oprah’s Ultimate Australian Adventure will win a truckload of effectiveness awards

In December, Oprah came, saw, and brought the city of Sydney to a standstill. Then, this week The Ultimate Australian Adventure episodes aired in the US, and the results are almost hard to believe…

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