Tag Archives: CSR Marketing Strategy
Corporate Social Responsibility - The New Strategic Marketing Battleground eBook

Corporate Social Responsibility: The new strategic marketing battleground

Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing. This free white paper looks at how multi-nationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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