Archive | International Marketing RSS feed for this archive
Oprah at Australian Opera House

Oprah’s Ultimate Australian Adventure will win a truckload of effectiveness awards

In December, Oprah came, saw, and brought the city of Sydney to a standstill. Then, this week The Ultimate Australian Adventure episodes aired in the US, and the results are almost hard to believe…

Continue Reading
Coffee People - Good Coffee No Back Talk?

Serving up cups of branding confusion. A Coffee People example

At Portland Airport recently I decided I needed a coffee, so I hit up the nearest coffee shop because hey, there is no point shopping around, in general US coffee is as bad as their beer.

Anyway, after I had bought my crappucino, I noticed the sign for the Coffee People shop I was at.

I was rather taken aback by the sub-head “Good Coffee – No Back Talk”.

Since when has “back talk” been a problem at a coffee shop?

Continue Reading
Miller High Life on the Sparkling Wine List

Average Beer, Great Positioning. Miller High Life “The Champagne of Beers”

Fortunately, in the last few months I spent living in Oregon I was able to find some great microbreweries, stopping me from getting back on a plane down under as soon as I could. But one day I was sitting at a bar checking out the drinks menu, when I noticed something strange. Right under the Dom Perignon there was a beer in the sparkling wine section – Miller High Life. Why? Because it is the “Champagne of Beers” of course!

Continue Reading
Gillette Limited Edition Armed Forces Special Issue Razors

Gillette Gives Back to the Organisation that Made it Famous: The US Armed Forces

If it wasn’t for the US Armed Forces, men would probably still be taking a trip to the barber shop for a shave every few days. Why? Because during World War I, to supply all of its troops the U.S. government ordered 3.5 million disposable razors and 36 million blades from a new company called Gillette.

Continue Reading