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Oprah at Australian Opera House

Oprah’s Ultimate Australian Adventure will win a truckload of effectiveness awards

In December, Oprah came, saw, and brought the city of Sydney to a standstill. Then, this week The Ultimate Australian Adventure episodes aired in the US, and the results are almost hard to believe…

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Coffee People - Good Coffee No Back Talk?

Serving up cups of branding confusion. A Coffee People example

At Portland Airport recently I decided I needed a coffee, so I hit up the nearest coffee shop because hey, there is no point shopping around, in general US coffee is as bad as their beer.

Anyway, after I had bought my crappucino, I noticed the sign for the Coffee People shop I was at.

I was rather taken aback by the sub-head “Good Coffee – No Back Talk”.

Since when has “back talk” been a problem at a coffee shop?

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Miller High Life on the Sparkling Wine List

Average Beer, Great Positioning. Miller High Life “The Champagne of Beers”

Fortunately, in the last few months I spent living in Oregon I was able to find some great microbreweries, stopping me from getting back on a plane down under as soon as I could. But one day I was sitting at a bar checking out the drinks menu, when I noticed something strange. Right under the Dom Perignon there was a beer in the sparkling wine section – Miller High Life. Why? Because it is the “Champagne of Beers” of course!

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Gillette Limited Edition Armed Forces Special Issue Razors

Gillette Gives Back to the Organisation that Made it Famous: The US Armed Forces

If it wasn’t for the US Armed Forces, men would probably still be taking a trip to the barber shop for a shave every few days. Why? Because during World War I, to supply all of its troops the U.S. government ordered 3.5 million disposable razors and 36 million blades from a new company called Gillette.

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