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Oprah at Australian Opera House

Oprah’s Ultimate Australian Adventure will win a truckload of effectiveness awards

In December, Oprah came, saw, and brought the city of Sydney to a standstill. Then, this week The Ultimate Australian Adventure episodes aired in the US, and the results are almost hard to believe…

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Gillette Limited Edition Armed Forces Special Issue Razors

Gillette Gives Back to the Organisation that Made it Famous: The US Armed Forces

If it wasn’t for the US Armed Forces, men would probably still be taking a trip to the barber shop for a shave every few days. Why? Because during World War I, to supply all of its troops the U.S. government ordered 3.5 million disposable razors and 36 million blades from a new company called Gillette.

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Oreo Advertising on Milk Container

Your product is not an island. A lesson in leveraging complimentary products from Oreo…Got Milk?

As marketers, when we are focused on our product we often put the blinders on and forget about how our customers actually consume our product, with other complimentary products.

On a recent trip to the supermarket I picked up this jug of milk to find an Oreo’s ad on the side, reminding me of probably the best example of complimentary product advertising there is.

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Pigs Feet

Even more funny international branding

More funny branding from North and South America.

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