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Toddlers are accelerating the Apple iPad diffusion of innovation

According to Everett Rogers, the father of diffusion of innovation theory, the complexity of an innovation is a significant factor in whether and how fast it is adopted.

Therefore demonstrating ease of use is critical in accelerating diffusion of innovation.

The hottest innovation at the moment is of course the Apple iPad.

Apple iPad

Apple iPad

Fortunately for Apple, its Innovator and Early Adopter customers are demonstrating how easy the iPad is to use for them, by giving it to their toddlers, filming the results and loading it to YouTube.

This video of a 2.5 year old with the iPad already has close to 1 million views and has sparked a Meme of follow-up videos, which is great news for Apple and has probably helped contribute to the 1 million iPads sold in the first 28 days.

So what if toddlers can use iPads? Chimpanzees can ride Segways!

In another demonstration of ease of use, this Japanese video featuring a chimpanzee riding a Segway has also had more than 1 million views on YouTube.

The Lesson

If you want to accelerate the diffusion of your innovation, find a creative way to demonstrate the ease of use.

More on Diffusion of Innovation

The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained

Why iPhone adoption will be faster in Australia than the US

Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information

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Categories: Advertising, Diffusion of Innovation, Digital Marketing, Marketing Strategy, Social Media

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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  1. The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained « Maloney on Marketing - May 12, 2010

    […] Toddlers are accelerating the Apple iPad diffusion of innovation […]

  2. Why iPhone adoption will be faster in Australia than the US « Maloney on Marketing - May 12, 2010

    […] Toddlers are accelerating the Apple iPad diffusion of innovation […]

  3. Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information « Maloney on Marketing - May 12, 2010

    […] Toddlers are accelerating the Apple iPad diffusion of innovation […]

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