After discussing the various merits of American Football versus Australian Rules Football (i.e. only girls need pads) the conversation turned to work and they asked if I could write a feature article on my direct marketing philosophy that “the line doesnt exist”.
So I did, and to their word, they published it.
Check it out and let me know what you think: The end of the line. What happens when above-the-line media become direct?
Like this article?
Please make a donation to help keep this site ad-free.