The end of the line. My feature article for Direct Marketing International

The only global business title for direct and interactive marketers

The only global business title for direct and interactive marketers

At the recent DMA09 conference I had the great pleasure to have a few beers with the editors of DMI magazine (Direct Marketing International).

After discussing the various merits of American Football versus Australian Rules Football (i.e. only girls need pads) the conversation turned to work and they asked if I could write a feature article on my direct marketing philosophy that “the line doesnt exist”.

So I did, and to their word, they published it.

Check it out and let me know what you think: The end of the line. What happens when above-the-line media become direct?

Like this article?

Please make a donation to help keep this site ad-free.

Tags: , , , ,

Categories: Advertising, Digital Marketing, Direct Marketing, International Marketing, Marketing Strategy, Multi Channel Marketing

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.


Follow Innovate or Die to be notified of innovator news and interviews


  1. The future of direct marketing: The line does not exist « Maloney on Marketing - April 26, 2010

    […] recently expanded on this thinking in a feature article for Direct Marketing International Possibly related posts: (automatically generated)How to move brand metrics with strategic online […]

%d bloggers like this: