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The Bohemians - Chris Christofi, Brett Dawson and Peter Leaver

Meet the Bohemians set to shake up agency land

A few weeks ago I was reading through the daily marketing industry updates, and I nearly fell off my chair when I read that Brett Dawson, Chris Christofi and Peter Leaver had left Ikon and Commonwealth Bank respectively, to form a new agency named Bohemia.

Having personally done a bunch of award-winning work with Chris and Peter in my time at Commonwealth Bank, I just had to meet up with the Bohemians to see what they were up to.

And they certainly didn’t disappoint. Here they share the Bohemia story in another Innovate or Die exclusive.

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JWT Logo

A Day in the Life of an Advertising Graduate at JWT – An Interview with Sophie Richards

For the last 2 months since returning to Sydney, I have been working in the marketing team at HSBC Australia. As part of the role I a get to work very closely with JWT, an agency that I have been quite impressed by, in particular their account management team.

The Account Co-ordinator on the team is Sophie Richards, a bright, bubbly, and very switched-on young advertiser.

Only having joined JWT straight from university 2 months ago, I thought I would ask her how she has found the experience so far.

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Spam on the SMH Homepage

When is using performance networks a brand risk?

Today I was shocked to see this ad, which looks like spam and was probably created in PowerPoint, on the homepage of the Australia’s “Newspaper of the year”.

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iinet must be doing something right

iiNet Uses Social Proof to Drive Sales by Claiming to be No.2

When I first saw the new iinet campaign where they claim to be the new No.2 in DSL Broadband, I quickly knew I had to write a blog post about how similar this campaign is to the great Avis “we’re no.2 so we try harder” campaign from the 1960s.

Fortunately, my friends over at Marketing Magazine have already covered this angle which frees me up to look a bit deeper into why this strategy will work for iiNet.

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