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L&A Social - Boardroom

Do you wake up everyday wanting to going to work? L&A Social sure do.

Exclusive Interview with Gina Lednyak, founder of Lednyak Social.

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Style by Fiction Briefcase

Looking to Make a Statement? Introducing Style by Fiction

Exclusive interview with Rob O’Reilly, founder of online fashion business Style by Fiction.

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My Influence Matrix


As part of a project I am currently working on I have started using Klout, a social media influence scoring tool to help find these key influencers, and it has proved invaluable.

I recently interviewed Klout’s Influence Marketing Manager Megan to share the thinking behind this tool with the Maloney on Marketing family. Enjoy!

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Spam on the SMH Homepage

When is using performance networks a brand risk?

Today I was shocked to see this ad, which looks like spam and was probably created in PowerPoint, on the homepage of the Australia’s “Newspaper of the year”.

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