I am currently researching examples of my 16% diffusion of innovation rule in action for an upcoming article in Marketing Magazine.
With this in mind, yesterday I noticed Google had started outdoor advertising in Sydney for its Chrome browser, which has now been available for over 18 months.
The Australian Direct Marketing Association has now released the white paper that I wrote last year “The line doesn’t exist. An overview of how above-the-line media are becoming direct”
Another special guest post by Chris Gayner, Global Marketing Manager at the Shared Services & Outsourcing Network (SSON).
Robin Patrick is a former colleague of mine with a brilliant marketing mind, particularly in the new digital media space. So I thought I would ask Robin to share some thoughts with the Maloney on Marketing community on his latest fascination: Mobile. Enjoy!
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
Innovate or Die
iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
Overcoming the Paradox of Consumer Choice
Google Chrome Reaches the Tipping Point of Diffusion of Innovation
My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist
Developing your Content Strategy: A B2B Case Study
Special Guest Post! Ryan Parrott’s Top 10 Event Success Tips
Lessons from Made to Stick: Why Some Ideas Survive and Others Die
Special Guest Post! Robin Patrick’s Musing about Mobile.
The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
Why iPhone adoption will be faster in Australia than the US
Top 10 ways to use Augmented Reality in your marketing strategy
Commonwealth Bank enters the world of Augmented Reality
3 Ways Fashion Brands Are Using Augmented Reality
Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information
iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)
The top 5 things every creative hates to hear
The future of the press industry: The lesser but opposite retrend
Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
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Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] Dave and Adam Wright from my favourite coffee shop two black sheep told me they were going to launch…
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