Archive | Digital Marketing RSS feed for this archive
Google Chrome Outdoor Advertising

Google Chrome Reaches the Tipping Point of Diffusion of Innovation

I am currently researching examples of my 16% diffusion of innovation rule in action for an upcoming article in Marketing Magazine.

With this in mind, yesterday I noticed Google had started outdoor advertising in Sydney for its Chrome browser, which has now been available for over 18 months.

Continue Reading

Maloney on Marketing – 2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health

Continue Reading
Social Whispers Buzz

Social Whispers

The importance of word of mouth, and increasingly word of mouse, cannot be underestimated when it comes to launching a new product.

As I outlined in my post on the 16% Rule, the secret to accelerating diffusion of innovation, innovators and early adopters must engage in word of mouth before the majority will follow.

An exciting new free service called Social Whispers helps brands to achieve this very goal, by swapping their product or content for mentions across social networks like Twitter and Facebook.

Continue Reading
The Line Doesn't Exist White Paper

My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist

The Australian Direct Marketing Association has now released the white paper that I wrote last year “The line doesn’t exist. An overview of how above-the-line media are becoming direct”

Continue Reading