Before deciding to travel the world for a while, one of the last things I worked on for the Commonwealth Bank was develoing a strategic integrated online partnership with Domain.com.au in order to deliver Radar lifestyle search, a world first in property search.

iab Australia have now published this as a best practice case study, with Neilson research results showing significant uplift across all brand metrics.

At the recent DMA09 conference I had the great pleasure to have a few beers with the editors of DMI magazine (Direct Marketing International). They asked if I could write a feature article on my direct marketing philosophy that “the line doesnt exist”. So I did, and to their word, they published it. Check it out and let me know what you think.

You just know that anything pitched as the global event for integrated marketing is going to be as huge as American meal portion sizes. And DMA 09 in sunny San Diego sure didn’t disappoint, with 6 days of world class keynotes, thought leadership sessions and best practice case studies, alongside the world’s biggest marketing exhibition.

Julian Cole of Adspace Pioneers has done it again. Following on from his popular list of the Top 50 Australian Marketing Pioneer Blogs, he has now released a list of Advertising’s Young Minds: The top 27 blogs of people under 27.