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Is the next big thing in business cards augmented reality?

The biggest problem with typical business cards is all they do is say who you are and work for, your title, and contact details.

Now with Augmented Reality Business Cards you can add a personal touch.

Your talking head.

Check out this example from James Alliban.

Toxin Labs have taken this example to the next level and productionised it with Augmented Business Card

Augmented Business Card

Augmented Business Card

According to their website, with these AR Business cards “your potential clients can easily get in touch with you via phone, SMS, E-mail or various social networks directly in the application. No additional effort needed. You can also let your potential clients know what you are up to, using various social networks (e.g. Twitter).”

As cool as these are, one of the current irritants of Augmented Reality is the use of ugly black and white markers to trigger them.

With the AR business cards below, Daniel Wagoner uses a marker that looks more like it belongs on a business card.

In summary, I WANT ONE!

I never thought I would find examples that could trump the previous holder of best business card ever.

More on Augmented Reality

Top 10 ways to use Augmented Reality in your marketing strategy

5 more ways Augmented Reality will change the marketing landscape

Commonwealth Bank enters the world of Augmented Reality

3 Ways Fashion Brands Are Using Augmented Reality

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Categories: Augmented Reality, Digital Marketing, Marketing Strategy

Author:Chris Maloney

Chris is a multi-channel marketing strategist and one of Australia's most awarded young marketers.

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  1. 3 Ways Fashion Brands Are Using Augmented Reality « Maloney on Marketing - April 20, 2010

    […] Is the next big thing in business cards augmented reality? […]

  2. Top 10 ways to use Augmented Reality in your marketing strategy « Maloney on Marketing - April 26, 2010

    […] Is the next big thing in business cards augmented reality? […]

  3. 5 more ways Augmented Reality will change the marketing landscape « Maloney on Marketing - April 26, 2010

    […] Is the next big thing in business cards augmented reality? […]

  4. Commonwealth Bank enters the world of Augmented Reality « Maloney on Marketing - April 26, 2010

    […] Is the next big thing in business cards augmented reality? […]

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