Augmented Reality is one of the hottest topics in marketing today and there is no sign of the buzz subsiding.
Always on the cutting edge, fashion brands have been quick to jump on the bandwagon.
Here are 3 examples featuring Adidas, T-Post and Brights & Stripes.
Brand managers always seem to be working on defining what they want their brand to be. Unfortunately this process often misses out a critical definition: what you are not.
Before deciding to travel the world for a while, one of the last things I worked on for the Commonwealth Bank was develoing a strategic integrated online partnership with Domain.com.au in order to deliver Radar lifestyle search, a world first in property search.
iab Australia have now published this as a best practice case study, with Neilson research results showing significant uplift across all brand metrics.
At the recent DMA09 conference I had the great pleasure to have a few beers with the editors of DMI magazine (Direct Marketing International). They asked if I could write a feature article on my direct marketing philosophy that “the line doesnt exist”. So I did, and to their word, they published it. Check it out and let me know what you think.
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Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop: [...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]
Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] Dave and Adam Wright from my favourite coffee shop two black sheep told me they were going to launch…
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