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Who are the top young advertising minds in the world?

Julian Cole of Adspace Pioneers has done it again. Following on from his popular list of the Top 50 Australian Marketing Pioneer Blogs, he has now released a list of Advertising’s Young Minds: The top 27 blogs of people under 27.

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Introducing Video-in-Print, the future of magazine advertising.

In a previous post I covered the future of the press industry, and the inevitable decline in paper based readership. But the latest in nano-technology may just buck this trend, with the first video-in-print advertisement launching in the US magazine Entertainment Weekly in September 2009.

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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information

Surfing around for a new digital camera and I have to say Samsung’s latest viral teaser campaign for ‘Tap and Take’ technology is awesome. Really simply they are asking people to guess what ‘Tap and Take’ is, then using social media to spread the resulting curiosity.

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Corporate Social Responsibility - The New Strategic Marketing Battleground eBook

Corporate Social Responsibility: The new strategic marketing battleground

Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing. This free white paper looks at how multi-nationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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