Whenever I tell people I work in marketing and advertising, inevitably the question that gets asked is: “What is your favourite TV ad?”

Personally, this is a really easy one for me to answer as there was one advertisement that really made me want to get into this industry, and it still inspires me today.

Demonstrating ease of use is critical in accelerating diffusion of innovation. The hottest innovation at the moment is of course the Apple iPad, and fortunately for Apple, its Innovator customers are demonstrating how easy the iPad is to use for them, by giving it to their toddlers, filming the results and loading it to YouTube.

Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect.
In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation.

I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney’s 16% Rule.

In a previous post I briefly touched on how to provide better creative feedback.

But not having sat on the other side of the table myself, I thought I would canvass my creative friends to find out the top 5 things every creative hates to hear.

As usual for creative types they wanted to remain anonymous and were very candid in their responses.