Tag Archives: Advertising
Made to Stick: Why Some Ideas Survive and Others Die

Lessons from Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.

The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.

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WWF Painted Hand Campaign

So what if your creatives aren’t so creative?

Yesterday, I received a viral email of an incredible print campaign by AT&T, featuring beautifully painted hands to communicate that AT&T mobile phones work in over 200 countries. However one execution is uncannily similar to campaigns by WWF and Schroders. The question is, is this lack of creativity really a bad thing?

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Clients from Hell

Are you the client from hell?

Following my recent post on the top 5 things every creative hates to hear, I thought I would ask my friends on LinkedIn if they had any others.

Of course they did, and here is a link to some of the crackers they came up with, and three websites that I thought were great resources if you want to avoid being the client from hell.

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Shift all of your advertising spend into social media now!

For most brands shifting all your advertising spend into social media is the stupidest thing you could do right now, but it is what many so called “social media experts” will have you believe.

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