The winner of the Doritos Make an ad, Make a fortune campaign has now been announced, with Alex George producing a cracker called ‘Dennis’ and cleaning up $30,000 for his efforts.

Back in June I wrote a post called ‘So what if your creative’s aren’t so creative?’. Well it appears the team over at Optus and M&C Saatchi have taken the idea a little too literally with their latest ‘Supersonic Deer’ ad.

This week I received marketing emails from RedBalloon and Qantas Frequent Flyer, each taking a similar approach of using “real” Australians to speak with customers in their own language.

In my opinion RedBalloon nailed it, and Qantas missed the mark, but lets look at each in turn.

I first met Phil Cranch, the Managing Director of Crystal, at the DMA09 in San Diego and have since been impressed by his commitment to build an agency from scratch servicing the healthcare and pharmaceutical industry. As a pharmacist himself, who else would they want working on the marketing for their businesses? I recently asked Phil to tell us how he has done it.