Latest News and Interviews

Johnnie Walker’s “Walk” is a clear contender for ad of the year

When was the last time you saw a branded spot 6:28 minutes long that could hold your attention? Well Johnnie Walker’s “Walk” (The man who walked around the world) definately does.

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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information

Surfing around for a new digital camera and I have to say Samsung’s latest viral teaser campaign for ‘Tap and Take’ technology is awesome. Really simply they are asking people to guess what ‘Tap and Take’ is, then using social media to spread the resulting curiosity.

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Don’t know what you don’t know? Try the Big 5 Learnings Method

When you work for a large organisation, you often find that the left hand doesn’t know what the right hand doing, or has already done. In other words, you don’t know what you don’t know. Recently I developed a simple research method that dramatically increased my background knowledge going into the strategy planning phase of the year.

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Is the next big thing in business cards augmented reality?

The biggest problem with typical business cards is all they do is say who you are and work for, your title, and contact details. Now with Augmented Reality Business Cards you can add a personal touch. Your talking head.

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