Demonstrating ease of use is critical in accelerating diffusion of innovation. The hottest innovation at the moment is of course the Apple iPad, and fortunately for Apple, its Innovator customers are demonstrating how easy the iPad is to use for them, by giving it to their toddlers, filming the results and loading it to YouTube.
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The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect.
In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation.
I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney’s 16% Rule.
Special Guest Post! Developing your Content Strategy: A B2B Perspective.
Chris Gayner is the Global Marketing Manager at the Shared Services & Outsourcing Network (SSON) based in London, UK. He is also a good mate of mine and a thought leader in the B2B social media space, so I asked him to share some of his knowledge with the Maloney on Marketing community. Enjoy!
The top 5 things every creative hates to hear
In a previous post I briefly touched on how to provide better creative feedback.
But not having sat on the other side of the table myself, I thought I would canvass my creative friends to find out the top 5 things every creative hates to hear.
As usual for creative types they wanted to remain anonymous and were very candid in their responses.
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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides)
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Innovate or Die
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
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Overcoming the Paradox of Consumer Choice
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Google Chrome Reaches the Tipping Point of Diffusion of Innovation
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My whitepaper for the Australian Direct Marketing Association: The Line Doesn’t Exist
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Developing your Content Strategy: A B2B Case Study
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Special Guest Post! Ryan Parrott’s Top 10 Event Success Tips
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Lessons from Made to Stick: Why Some Ideas Survive and Others Die
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Special Guest Post! Robin Patrick’s Musing about Mobile.
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The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained
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Why iPhone adoption will be faster in Australia than the US
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Top 10 ways to use Augmented Reality in your marketing strategy
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Commonwealth Bank enters the world of Augmented Reality
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3 Ways Fashion Brands Are Using Augmented Reality
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Samsung Tap and Take Viral Teaser Campaign: How to accelerate diffusion of information
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iiNet Uses Social Proof to Drive Sales by Claiming to be No.2
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Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)
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The top 5 things every creative hates to hear
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The future of the press industry: The lesser but opposite retrend
- Suntico The silent majority and the next battleground for cloud accounting software: […] for very small businesses (less than 10 employees). In the strict definition of achieving 16% adoption, cloud accounting has…
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Chris Maloney: Hi Ling, Glad you like the Newton Ball model and happy for you to reference it. I'd say the influence/energy…
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Ling: Hi Chris I love the idea of the Newton Ball Diffusion Acceleration Effect, somewhat like a pendulum effect whereby the…
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Chris Maloney: Hi Bob, It is always difficult in assessing the size of the market in a new category, you just need…
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Bob Wilkins: How do you know when you have reached the 16 percent tipping point if you don't know the size of…
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Chris Maloney: Hi Kevin, thanks for your comment. You are right that early adopters are likely to tell other people that they…
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Kevin: Great article Chris- I am seeking to get my arms around the concept introduced in terms of the early adapters…
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Park Bench Pop-up Dessert Bar [Sydney] « Find a Pop-Up Shop: [...] Discover the first pop-up dessert bar in Sydney (innovateordie.com.au) [...]
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Discover the first pop-up dessert bar in Sydney | INNOVATE OR DIE: [...] year two black sheep was awarded the City of Sydney’s Small Business of the Year, so if anyone can…
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INNOVATE OR DIE 