Before deciding to travel the world for a while, one of the last things I worked on for the Commonwealth Bank was develoing a strategic integrated online partnership with Domain.com.au in order to deliver Radar lifestyle search, a world first in property search.

iab Australia have now published this as a best practice case study, with Neilson research results showing significant uplift across all brand metrics.

This may be a sweeping generalization, but most marketers and agency people I meet do not understand Return on Marketing Investment. It is the biggest reason marketing is not taken seriously by senior management. Return on Marketing Investment should be your key online metric