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If you don't like the food, you don't pay.

If you don’t like the food at the restaurant, should you have to pay?

There is one thing that infomercial marketers know all too well, and that is offering a money back guarantee reduces risk for the customer and increases likelihood they will buy the product.

Following this strategy, in Peru, I came accross this Pizzeria advertising that “If you don’t like the food, you don’t pay”.

But is this in fact a good offer for a restaurant to make?

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Reading a book on the Amazon Kindle

You can’t judge an e-book by its cover. A new form of social proof takes over

An article in the New York Times titled “In E-Book Era, You Can’t Even Judge a Cover” got me thinking. Social proof is one of the most powerful concepts in psychology and persuasion, but if you cant tell what someone is reading by the cover, how can you be influenced by it?

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Accelerating Diffusion of Innovation - Maloney's 16% Rule

The Secret to Accelerating Diffusion of Innovation: The 16% Rule Explained

Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect.
In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation.

I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney’s 16% Rule.

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Emerging Baby Boomer Trends eBook

Emerging Baby Boomer Consumer Trends: Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance)

Despite the doom and gloom about the global economy, Baby Boomers are bucking the trend. This free white paper looks at the underlying factors driving the emerging Baby Boomer consumer trends of Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance). It also looks as how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement.

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