Exclusive Interview with Gina Lednyak, founder of Lednyak Social.

Exclusive interview with Jenny Hyatt, Founder and CEO of Big White Wall

When I first saw the new iinet campaign where they claim to be the new No.2 in DSL Broadband, I quickly knew I had to write a blog post about how similar this campaign is to the great Avis “we’re no.2 so we try harder” campaign from the 1960s.

Fortunately, my friends over at Marketing Magazine have already covered this angle which frees me up to look a bit deeper into why this strategy will work for iiNet.

Today a special guest post on the Paradox of Consumer Choice by Tara Miller, a recent psychology degree graduate and writer over at psychologydegree.net