You just know that anything pitched as the global event for integrated marketing is going to be as huge as American meal portion sizes. And DMA 09 in sunny San Diego sure didn’t disappoint, with 6 days of world class keynotes, thought leadership sessions and best practice case studies, alongside the world’s biggest marketing exhibition.

My recent post on what Augmented Reality means for marketers has been by far my most popular post to date. It is clear that there is a lack of sites bringing all these case studies into one place, so here are five more examples I have found of what is here now in this space, and what is to come.

Recently I have discovered Augmented Reality, which will eventually make Minority Report type technology a reality. Augmented Reality (AR) basically blurs the line between the real and the virtual world. Using Augmented Reality in a marketing campaign has been on my wish list for a while, but like social media, it is not something you should just do because it is the cool thing So until I have a business objective where I need to use it, here are 10 ways companies are currently using Augmented Reality as part of their marketing strategy.

For as long as anyone cares to remember, the marketing industry has been divided by lines, namely: above the line; below the line; and more recently online.

But as technology continues to advance, those mediums that we had once accepted as mass, or above the line, are changing, and fast.

Basically, all forms of media are becoming direct and the line doesn’t exist any more…