My recent post on what Augmented Reality means for marketers has been by far my most popular post to date. It is clear that there is a lack of sites bringing all these case studies into one place, so here are five more examples I have found of what is here now in this space, and what is to come.

Recently I have discovered Augmented Reality, which will eventually make Minority Report type technology a reality. Augmented Reality (AR) basically blurs the line between the real and the virtual world. Using Augmented Reality in a marketing campaign has been on my wish list for a while, but like social media, it is not something you should just do because it is the cool thing So until I have a business objective where I need to use it, here are 10 ways companies are currently using Augmented Reality as part of their marketing strategy.

Most multi-national companies now engage in some form of Corporate Social Responsibility, with a strategic approach involving a combination of corporate giving, philanthropic sponsorships and cause related marketing. This free white paper looks at how multi-nationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

Despite the doom and gloom about the global economy, Baby Boomers are bucking the trend. This free white paper looks at the underlying factors driving the emerging Baby Boomer consumer trends of Maturialism (mature materialism) and SKI-ing (Spending the Kids Inheritance). It also looks as how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement.