The Australian Direct Marketing Association has now released the white paper that I wrote last year “The line doesn’t exist. An overview of how above-the-line media are becoming direct”

Another special guest post by Chris Gayner, Global Marketing Manager at the Shared Services & Outsourcing Network (SSON).

Branded events can be one of the most powerful tools at a marketer’s disposal. Giving your customers an experience that they never forget can do wonders for brand advocacy.

But events can go seriously wrong if you don’t know what you are doing. Though it is not really my specialty, I have been fortunate to have worked with some of the best event managers in the business, including my good friend Ryan Parrott.

There is no-one I would trust more with a big event, so I asked Ryan to share his top 10 event success tips with the Maloney on Marketing community. Enjoy!

Made to Stick – Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell.

The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.