We did it! Well technically I didn’t, but my colleagues have managed to incorporate Augmented Reality into their latest Commonwealth Bank youth campaign.

In a previous post I covered the future of the press industry, and the inevitable decline in paper based readership. But the latest in nano-technology may just buck this trend, with the first video-in-print advertisement launching in the US magazine Entertainment Weekly in September 2009.

Surfing around for a new digital camera and I have to say Samsung’s latest viral teaser campaign for ‘Tap and Take’ technology is awesome. Really simply they are asking people to guess what ‘Tap and Take’ is, then using social media to spread the resulting curiosity.

The biggest problem with typical business cards is all they do is say who you are and work for, your title, and contact details. Now with Augmented Reality Business Cards you can add a personal touch. Your talking head.